Better Sour brings a culinary lens to the gummy category — vegan, globally inspired, rooted in real fruit. The identity draws on the founders' Iranian heritage through a mascot and illustration system built from traditional patterns.

Better Sour brings a culinary lens to the gummy category — vegan, globally inspired, rooted in real fruit. The identity draws on the founders' Iranian heritage through a mascot and illustration system built from traditional patterns.

Better Sour brings a culinary lens to the gummy category — vegan, globally inspired, rooted in real fruit. The identity draws on the founders' Iranian heritage through a mascot and illustration system built from traditional patterns.

Better Sour brings a culinary lens to the gummy category — vegan, globally inspired, rooted in real fruit. The identity draws on the founders' Iranian heritage through a mascot and illustration system built from traditional patterns.

Better Sour brings a culinary lens to the gummy category — vegan, globally inspired, rooted in real fruit. The identity draws on the founders' Iranian heritage through a mascot and illustration system built from traditional patterns.